Adjusting the Google Street View of your Business

If Google Business (formerly known as Google my Business) and Google Street View recognizes your business as existing at 1525 S Higley Rd,Suite 104, Gilbert, AZ 85296, you may get this ⬇ image when people view your Google Business page.

The problem is, our neighbor, the nail salon, is centered in the photo. The Karate Studio is also showing.  This could be confusing for someone looking for you.

Wouldn’t it be better if the image looked like this?  Let find out how to correct that Google image.

Adjusting the Google Street View of your Business

It’s fairly easy to correct the Google Street View of your Business photo of The Works. Here’s how to do it.

To change the Google Street View of your Business, follow these steps:

1. 1. Sign in to Google My Business.
   2. If you have multiple locations, open the location you’d like to manage.
   3. Click the  Address field and check that your address is correct in the window that appears.
   4. On the right side of the window, you’ll see a map with a red pin to represent the middle of your business location. Drag the pin to your business location, using the + and – buttons at the bottom right of the screen to zoom in and out.
   5. Once you’re sure that you’ve accurately pinned the middle of your location, click Apply in the bottom-right corner of the page.

Although you can’t preview the new Street View imagery from Google My Business, you can return to Google Maps to see how your change affected the imagery.

 

Chris Carter from C2Local shows another way to do this

 

In the end, your Google Business photo can/should look similar to this

Unless you’re OK with people thinking that you operate out of a nail salon 😀

Why is having a well curated Google Business and Google Street View of your Business so important?

Google Street View has proven to be an invaluable tool for people exploring new areas, and its benefits extend significantly to businesses aiming to expand their presence on both small and large scales. The advantages of Google Street View for businesses make it a crucial component of modern marketing strategies. And adjusting the Google Street View of your Business is just as important if you want a better vantage point to be seen by viewers.  Let’s look at some of the most important benefits of using Google Street View for your business.

Enhanced Visibility
Google Street View enhances your business’s visibility by improving its ranking in search results. Google utilizes Street View imagery to rank businesses higher on search result pages, meaning companies with this feature enabled are more likely to attract potential customers. This increased visibility can lead to a higher influx of inquiries and sales.

Build Credibility
In today’s world, where consumers are bombarded with numerous advertisements, establishing trust and credibility is essential. Google Street View provides a 360-degree view of your business, allowing customers to see your physical location and get a sense of your environment.  Some will be looking at the parking lot……is parking going to be a hassle for me?  This level of transparency helps build trust, as potential customers can verify the legitimacy and professionalism of your business before visiting in person.

Reach Target Audience
Using Google Street View is an effective way to reach your target audience. Busy customers often overlook ads and may distrust local businesses they haven’t seen firsthand. By offering a virtual tour, you can attract your desired audience more effectively. Google tends to rank businesses with 360-degree views higher, making it easier for local searchers to find you and boosting your local SEO efforts.

Meet Customer Needs
Customers prefer businesses they can explore online before visiting. Google Street View allows them to check out what they can expect, aiding in informed decision-making. This feature improves customer satisfaction and experience, as they can preview your offerings and ambiance, leading to fewer surprises and greater confidence in their choice.

Improved Communication
Google Street View enhances communication between your business and customers by providing a virtual glimpse of your premises. This reduces the risk of misunderstandings and builds a sense of reliability. The 360-degree photos showcase your commitment to transparency, offering the best possible experience and reducing the chances of miscommunication.

Passive Marketing Strategy
Google Street View acts as a passive marketing tool, offering 24/7 access to your business from anywhere in the world. It allows you to share virtual tours with followers, friends, and family, promoting your business effortlessly. This continuous availability can drive interest and engagement without additional advertising costs.

Convenient Experience
Google Street View provides a convenient way for customers to find the products or services they need. For example, searching for “coworking spaces near me” will show local coworking spaces with 360-degree views. This ease of access and comfortable experience is one of the most prominent advantages of Google Street View, making it simpler for customers to choose your business over competitors.

Google Business is not perfect
Even Google can get it wrong. There are challenges in getting listed on Google Business, and sometimes Google will list at business at 1525 S Higley Rd,Suite 104, Gilbert, AZ 85296 that doesn’t’ exist here.

Find out more about Virtual Offices at The Works.  Signup for a Virtual Office membership here.