$29 Day Passes - Mon-Fri 8:30am - 4:30pm                Virtual Office Memberships                 Private Office for 1-3 people available                Call 480-788-2296

How can coworking increase referrals to my business

June 21, 2018 / No Comments

How can coworking increase referrals to my business?

Using a coworking space as your business’ home base can be beneficial in growing your business without the burden of a costly lease or a soul-crushing commute to a downtown office. Everyone wants to work in a cubicle downtown, right?  Neither do we. So, how can coworking increase referrals to my business?

Use your extra cash and time to build your business.

Let’s say you’re a notary, you can utilize your time in your coworking space to market your business by simply leaving business cards. Sooner or later, everyone needs a notary, right?  You can also utilize the conference rooms to notarize documents. Then there is the reach of your fellow co-workers, it’s built-in networking. All coworking businesses have websites, ask the membership director to list your business web address on their website to gain more exposure. A little SEO can go a long way.

Your community also serves as a sounding board. If you aren’t creative, chances are someone within your space is. Find that person. Traditional and electronic marketing experts are out there. Find the right one and make great things happen.  

Never discount the power of a cold beer, glass of wine, or a cup of coffee with your coworking neighbors in the kitchen. You can brainstorm with other hardworking freelancers, entrepreneurs, and solopreneurs. You’ll share your war stories about the client that NEVER pays you on time, the new account that you just landed (that you worked months to land). You’ll discuss the challenge of deciding when to hire your first, second, third employee with someone who has recently done that. You’re surrounded by like-minded people. Their success will motivate you. Your success will motivate them. It’s then that you realize that you’re working in a gold mine.

Software DemonstrationSoftware Demonstration

The Demo with a built-in audience

The more active coworking spaces have events within the facilities that can help you market your business too. A demo day is a great way to market your business (and get honest input about your product or service from other members). Schedule a Lunch & Learn to showcase what you do. Technology Sale Rep? Perfect, you buy the pizza and drinks, set up a 30-minute demo, and invite every in. Got local customers and prospects? Invite them too. Solo attorney? Showcase your knowledge of Intellectual Property rights or the finer points of writing a non-disclosure agreement. You get the point.

So when do you start considering electronic means of getting referrals? Digital Marketing, Content Marketing (Search Engine Marketing), Sales automation, etc.  The obvious answer is Google and SEO, right? And it is, for sure. But what about next-level stuff like building and communicating with an ever-growing prospect and customer list? Walking the fine line between the occasional and the annoying contact methods with your contact database. You have many options.  Some of the more popular apps for communicating with your list(s) are:

In conclusion, working in a vibrant buzzing coworking community can have both short and long-term benefits as you grow your business.  Just don’t grow too big…….we don’t want to see you outgrow The Works!

Leave a Comment

Broken iPhone or iPad in Gilbert? ViPhone Repair can fix it
0 Comments
IMG 3719

Broken iPhone or iPad in Gilbert? Do you have a broken iPhone or iPad in Gilbert, AZ? ViPhone Repair can fix it.  One of our members had a pretty good experience today with his iPhone in need of a screen replacement.  Enter Jordan Mosley of VIPhone Repair.  Jordan grabs the phone with the cracked screen, whips out his bag of mini-tools, and gets to work replacing the iPhone screen.  Less than 15 minutes later, the screen has been replaced with a new fully-functioning screen. Jordan specializes in Apple Products.  So if you have an iPhone or iPad in need of a new screen, give him a call.  He works all over the East Valley and can meet you here at […]

Read More
Beyond the traditional uses of Coworking Spaces
0 Comments
Beyond the traditional uses of Coworking Spaces - Yoga

Beyond the traditional uses of Coworking Spaces People often view a coworking space as a location with a collection of offices, open seating, dedicated desks, conference rooms, and phone booths. The benefits of leveraging coworking spaces for things other than “a place to work for a while” continue to grow as coworking spaces become more of a neighborhood resource for business. That’s right, people thrive in coworking spaces. Often overlooked are the non-traditional uses of coworking spaces. Less-obvious uses of co-working spaces Meetup Groups – looking for a venue to hold their meetings. Meetup groups that typically meet indoors such as programming groups, marketing groups, and recovery groups. Book Clubs – More private than the local coffee shop or library […]

Read More
What is a Virtual Office (2024)?
0 Comments
Virtual Offices at The Works

What is a Virtual Office and how does it work? Are you just starting your business and you need to save money, don’t want to reveal your home address in a business environment, and want to be seen as a legitimate business? The Virtual Office may be the answer for you. So, what is a virtual office? Virtual Offices, sometimes referred to as a Virtual Address or Virtual Mail Plans are popular with small business owners, startups, and entrepreneurs because the venue offering the Virtual Office maintains a business address and mailbox so you don’t have to. No more PO boxes or PMBs for your business.  Cost-Effective and Convenient way to use a professional mailing address Saving money is key […]

Read More
Scroll to Top